Sales

How To Convince A Recruiter That You Are The Perfect Fit

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A lot of people have a negative stigma on the term “salesman.” When we think about that word, we conjure an image of that pesky door-to-door salesman in the worn suit, trying desperately to get you to answer the door so that you listen to him for 30 seconds because he can change your life when you buy his Tupperware (Whew, that was a mouthful!)

Well, no, that’s not the way it works. In the real world, everyone is a salesperson of some kind or another, you just don’t realize it. Salespeople are good. Matter of fact, salespeople are great! They make the world go around!

So why are you a salesperson? Well, you sold your university on admitting you to their institution. You might have sold your parents on paying for it. These “sales” may not have been too difficult, but you did them anyway.

Your next big sale is to sell a company on hiring your services! The point I’m trying to make here is that you really need to prepare for your Career fair and for your interviews like you might prepare for a sales call:

Finding out what the company is looking for, what their “ideal candidate” attributes are, and then by explaining how you match those to a T.

Ask questions like:

“What kind of attributes are you looking for in your ideal candidate for this position?”

“Describe for me your ideal candidate.”

“What kinds of specific skills are you looking for?

Use these questions to get them talking, and then probe them with follow up questions for clarification and more detail as you see fit. Asking these questions will give you a great picture of what they’re looking for in the candidate they want to hire. After that, you need to “sell” them on how you match their needs.

Now that you know what recruiters look for, it’s time to talk about how you can convince them that you are their ideal college student candidate.

For some people, this may be difficult, for others, this may be easy. Something that was brought up at a conference recently was the example of an Olympic athlete who was quite nervous before competing. His coach simply said to him “this is just like we did in practice. Nothing different, just another practice.” This athlete went on to win the gold medal.

If we apply that principle to our interviewing, it’s very easy to see that a bit of planning and practice on your interview responses can make all the difference in your outcome.

Planning properly is the key to the whole game, and since you’ve already gotten the answers from your recruiters, it’s all laid out for you! With the end in mind of showing a recruiter that you have “xyz skill,” work backwards from there. If they are looking for those set of skills, what kind of questions would you anticipate them asking during an interview?

For example, if a recruiter wants to see that you are technically competent, they’ll probably ask you questions along the lines of “tell me a time you were challenged by a technical problem, and what you did to overcome it.”

If they are looking for leadership, they might ask “Tell me about a time when you showed leadership.”

Once you have a few questions you think they’ll ask lined up, then you can formulate your answers. Answers should be in the STAR format as my book discusses and shows you how to formulate.

With all of your answers, you want to make sure that every example relates somehow to the attributes they are looking for. If it doesn’t directly relate, but you still have to use it anyway, make sure you can somehow explain to the recruiter how that attribute is transferable to their position.

Now you just need to practice running through your answers a few times, and you’re all set!

Electronic Cigarette Timeline

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E-Cigarettes: A Brief Timeline

Electronic cigarettes are basically a new phenomenon in the United States, and a lot of people (including smokers) still have not heard about them. But they have been around for years in other parts of the world.

Here is a brief timeline of the electronic cigarette (e-cig for short):

2003 – Beijing based SBT Co. registered a patent for the first e-cig.

2004 – Ruyan, another Beijing company, is now the head; they merged with SBT Co to become SBT Ruyan Technology & Development Co.

oMay 2004: Ruyan sells its first cigarette in China; sales for 2004 total 1.7 million US dollars.

2005 – Sales reach 17 million US dollars

2006 – Sales reach 37 million US dollars

oApril 2006: Ruyan introduces the e-cig in Europe

July 2009 – The FDA releases a warning against electronic cigarettes and states that they may be unfairly marketed to young people.

January 2010 – A federal judge stops the FDA from blocking e-cigs coming into the country from China.

February 2010 – FDA files an appeal of Judge Leon’s ruling.

March 2010 – US Court of Appeals overturns Judge Leon’s ruling, giving the FDA the power to ban e-cig imports.

I wanted to share this information because a lot of people might be interested in e-cigs, but dont want to try something completely new, fearing that it hasnt been properly tested or might be unsafe. But as you can see, the e-cig has been manufactured, tested, and distributed long before its arrival here in the United States.

Hope this helps any of you who are sitting on the fence wondering if you should give them a try.

ugg boots for sale.ugg boots for men and women

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UGG boots are not only popular with women but men,They said on the radio that in Australia men have been wearing them for years.After becoming a must-have for women around the world, the ugg boots men is now set to race to the top of men’s wish lists.

Loved for their comfort and cosiness, the ugg boots first found success when it was spotted on a host of stylish women, including SJP, Kate Moss and Sienna Miller. associations with female fashion,www.uggdiscountuk.com the style was initially developed for men, and were worn by Australian sheep-shearers, and then surfers and aviators in the 1970s.

Now brandishing the names of stylish male Ugg wearers, such as Brad Pitt, Justin Timberlake and Leonardo DiCaprio, the brand is leading an assault on the men’s market with a launch set to take place in Covent Garden this week. >

The Essential Short Boot for men is similar to the Classic version, with one exception. The EVA sole on the Essential has actual lugs, which make the boot able to grip different types of surfaces. The lug soles also give the Essential a bold, rugged lookwww.uggdiscountuk.com.

For even more durability, try a pair of the Ultra Short Boots for men. The Ultras have molded rubber lug outsoles, as well as cow suede toe and heel bumpers to ensure protection of your foot and the boots.

The Classic, Essential and Ultra Short Boots come in sand, chocolate and black.

Madden Girl Zoiiee Boots – Back In Stock – Great Sale

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Madden Girl Zoiiee Boots are back in stock. Don’t miss this great sale before they all sell out again.
I want to tell you about the greatest boots I’ve ever owned. The Madden Girl Zoiiee Boots are one of the hottest boots out this season (that’s why they were out of stock for awhile so make sure to grab yours quickly).

Why everyone loves these Zoiiee Boots

The best way to describe the look of the boot is “cute”. They have buckled strap accents at the heel and top line which gives them a little of a Western look. There is a long contrast-fabric zipper at the back which offers super–easy entry and is just plain “cute”. The calf is roomy for those with “”athletic calves” and allows room to tuck in pants. Size “B” is perfect for most women (even if you usually wear a C/D.) The heel is low and the boot is super comfortable for walking (miles) in.

The boot comes in black or tan. It runs a little big so you may want to order half a size smaller than you usually wear. They can definitely be dressed up or down which makes them an awesome boot for the price.
Where to Get the Best Sale on Zoiiee

I love mine. I’m already wearing them every day. They seem to go with any type of outfit (well, maybe not formal 😉 I’m going to give you a link to see some pictures and get more info as well as ordering info (I know they’re hard to find, but I found the place that has them and it has the lowest prices). Read all the reviews written up on them. You’ll see that this is one “popular” boot.

They already sold out once but they just reordered so grab yourself a pair real quickly!

Shipping and Returns are FREE (so order more than one pair to make sure that you get the right size).

How To Run A Successful Event To Build A Better Business Network

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How To Run A Successful Event

Events are a powerful tool for marketers to truly engage their consumers and leverage their brand. No matter what type of event you plan to run, there are a few points you need to remember to ensure your event is a success.
A successful Event Marketing Campaign is one that:

* Meets your brand objectives.
* Delivers a meaningful message directly to the target market.
* Complements your overall marketing plan.
* Provides a talking point amongst consumers.

The Strategy

Choosing the right event strategy for your product or service requires a thorough understanding of the brand objectives. You may require an experienced event agency partner if you do not have sufficient in-house resources to help you to achieve your goals. Look for a good team of experienced and creative minds who are ready to analyse every element of your product and service and its current position to design the best possible strategy. The following points should be considered:
Event Outcome

Clarity and agreement around the issue of event outcome is imperative. Key stake holders will have different views and perspectives of what they want out of an event. Defining and agreeing the desired event outcome means that the correct approach is taken. It means that the creative development of the event and the content to all work together to produce the right results. Ask yourself the following questions.

* What is the outcome you want for this event?
* What change do you want to effect?
* What tangible changes do you want? Eg Increase in sales, lead generation?
* What is the best thing/outcome that could happen as a result of this campaign?
* When the road show is over what do you want the guests to be saying about the event over coffee to their friends?
* What would be the ultimate sign of success for the event?

Target Market

Your target group are your guests. They could be prospective or existing clients or they could be staff. Again ask yourself: Who are they? Where are they? Why do you want them to attend? What do they like to do? How do we get their attention? What do they think/know/feel about your company now? What do you want them to think/know/feel about your company post the event?

Think about what events they have experienced before either with your organisation or with your competitors. What is their age group, are they an even mix of male and female? Understanding your audience is a good first step in the event planning process.
Message

A clear message is critical to the success of any event. Knowing exactly what you want to say is imperative. Its about what you want to say rather than how you want to say it at this stage? What is the main story you want to tell? What is imperative that they know when they leave? Communication of the message needs to be clear and concise. Consistency is key and your message needs to be included in each step from the invitation to web marketing campaign, to the event, the marketing collateral and the carefully planned post event strategy.
Brand Positioning

A good understanding of your brand position is crucial in building an event strategy. Is the event about a new product or service? Is it the launch of a new variable product or service? Are there set sales objectives for the product or service? Your brand position will assist in clarifying the best type of event your company needs and the most appropriate communication vehicle to engage your audience.
Creative

The creative development of the event can vary enormously. Considering the questions above certainly points you in the right direction to as to what kind of event will provide the most powerful result. It could be a national road show with international speakers or it could be a half day relationship building experience with key clients. A golf day, seminar series, exhibition, conference, experiential marketing campaign or any other various type of event should focus on leveraging your brand and provide a forum for you to connect with your target audience. Ask yourself how do we best represent the brand? How do we support above-the-line marketing strategies? How do we make it a memorable experience?
Planning

Finding your market and connecting with them in a memorable way is more than just guess work. It is staggering how many events are run with the minimum of planning. People are willing to invest significant money putting events on but they tend to overlook the need to invest in planning and smart thinking.

Planning is crucial to any event not matter how small and intimate it may be. Critical paths, risk assessments, measurable results, budget control are essential tools when planning a successful outcome. You need to plan on maximising the number of touch points with guests. Plan on results or you can guarantee you are planing on a disaster.
Implementation

With the correct planning the implementation of an event is the easy part. Ensure that every member of your event team have a run schedule of the event from start to finish so they aware of all timings. Rehearsals are imperative and why not consider professional speak training for all staff that will be presenting. An overall risk assessment is probably in the back of everyones minds but unless it is written down you are open to disaster. A good event company will also supply you with a thorough mitigation strategy to ensure you get a good result from your event no matter what.
Outcome

And weve come full circle. The results of your event should be measurable or how do you know if you have achieved good value for your investment. Events are all about building strong long term partnerships with your prospects and clients. When all of the above factors work together they create a truly powerful experience that not only moves people but motivates them to act. Remember your customers and staff holds your future in their hands. They control your revenue, your profitability and they are the central point on which your economic performance balances. Events are a powerful opportunity to leverage your brand and promote your services to this influential group.

Got some more queries? Why not check out the team at JH Events?

JH Events, Sydney Australia